About PetCakes

Well Made™ Toy Manufacturing Corporation, introduces PetCakes™, a new collectible plush pet line that will be a sweet treat for children ages 3 & up. Each PetCakes animal features a "frosting" hat, comes nestled in its own cupcake wrapper and has its own whimsical backstory. At first look, children will see a delicious cupcake but will then be surprised by the pet they find snuggled inside! Combining sweet faces and cuddly plush with a clever cupcake theme, PetCakes are collectible and provide hours of open-ended imaginative play. PetCakes make perfect gifts for a special friend and for pet lovers. They are ideal for birthday party favors, stocking stuffers and as rewards for good grades. Most of all, PetCakes deliver the kind of fun kids eat up!

About The Creators

Fred Catapano

Founder and Owner of Well Made Toy Manufacturing Corporation

Fred Catapano started out in 1966 with a $1,000 loan, two sewing machines and a passion for creating soft playthings. By 1968, Well Made Toy Manufacturing Corporation was in business and Catapano was actively involved in the creating, manufacturing and selling of plush toys and rag dolls. Today, Well Made Toy has offices and design staff in New York, Hong Kong and China, and boasts the most extensive line of soft rag dolls in the business.

Since the Company's inception, Catapano has personally been involved in the creation of a wide range of best-selling stuffed animals, plush characters and soft rag dolls, known and loved the world over. Catapano was the originator of the famous Tattle Talk Friends line, dolls who repeat everything someone says in their own voice. More than 40 years later, Catapano continues to add his insights and creativity to groundbreaking new products, including the 2010 introduction of PetCakes, sweet plush pets with frosting hats each nestled in its own cupcake wrapper pet bed! Catapano has been a member of the Toy Industry Association for over 30 years.

Matt Nuccio

Co-owner and Creative Director, Design Edge Inc.

Matt Nuccio is the co-owner and creative director of Design Edge Inc., a multi award-winning international studio with offices in New York and Hong Kong, that has partnered with Well Made Toy Manufacturing Corporation on the all-new PetCakes brand. With over 20 years experience in the toy industry, Design Edge is one of the leading toy design and inventing firms in the world. Design Edge is a laboratory for new and creative approaches in designing toys, packaging, displays, and advertising as well as engineering and manufacturing for hundreds of toy companies both big and small.

Nuccio's skill for designing toys began at the age of five years old. After watching a Kung Fu program, he realized there weren't any ninja toys in the market. Nuccio felt there was a need for the product and with help from his father and investors the product was eventually licensed by Tyco Toys. This early success earned Nuccio the nickname of "Ninja Kid" and firmly launched him on his future career path.

In 2008 Nuccio was elected co-chairman of the TIA (Toy Industry Association) associate panel representing all designers and inventors in the toy industry. He has also written columns focusing on design, inventing, engineering and manufacturing for Toys and Family Entertainment, ToyBook, Royaltie$ and Licensing Book.